The consumption concept and consumer groups of the shower room industry have "quietly changed"

The development trend of the shower room industry

(I) People's consumption concept and consumer groups for shower room products are changing

Shower room products have changed from pursuing luxury bathroom products (massage bathtubs, steam rooms) in the past to practical needs. Consumers require fast, water-saving, time-saving and space-saving during use. Therefore, shower room products have become popular in recent years and have entered more and more families, whether luxury suites, five-star hotels or ordinary suites, civilian families. Shower room products are increasing at an average rate of 20%~25%. This provides a lot of room for our shower room market. According to statistics, shower room products account for more than 80% of the bathroom facilities in existing real estate projects and newly built star-rated hotels.

(II) New growth points are in rural areas and second-tier cities

With the country's requirements for rural urbanization, more and more farmers will become urban residents. Applicable shower rooms will become their important choice. Their consumption capacity will gradually emerge, and improving the living environment and improving the quality of life are becoming an urgent need for urban residents. Therefore, shower room manufacturers may as well target the market positioning in second-tier cities and rural areas, where they can make great achievements.

(III) Strengthen product matching and provide quality services

Customers' consumption concept is changing towards "one-stop" bathroom matching. Therefore, if we still rely on shower room products alone as before, we will not be able to survive and gain a long-term foothold. Manufacturers can exchange what they have and join forces. Manufacturers must strengthen depth and horizontal matching and use one-stop services to attract customers.

(IV) Product research and development

1. High-end product research and development. Develop high-end products for some high-end customers to meet high-end needs.

2. Design and provide marketable simple products for rural and ordinary family bathrooms to meet the needs of ordinary families and affordable housing.

3. Non-standard flexibility, shower room should be suitable for a variety of house types. Now almost all shower rooms in China, including engineering orders, are non-standard custom-made.

(V) Shower room products comply with national industrial policies

Shower room products are necessities of people's lives. The advantages of energy saving, water saving and environmental protection are in line with the trend and have become necessities of people's lives. At the same time, it complies with the country's industrial policy and should be vigorously developed to meet market demand.